Al Nazarali & Associates announces strategic collaboration with Interactive Netcasting Systems

Wednesday, October 3, 2001

SEATTLE, Wash. Al Nazarali & Associates Inc. (, a leading high technology research and strategy development company, announces the establishment of a collaborative agreement with INSINC (, the leading full-service streaming media company. Under this agreement, Al Nazarali & Associates, Inc. will use INSINC’s state-of-the-art video streaming and web casting technologies to develop innovative new methodologies in research techniques, including one-on-one interviews, advertising tracking, online focus groups, concept validation, brand testing, and other market research initiatives.

“This collaboration is a quantum leap in the integration of technology into market research,” says Al Nazarali, President and CEO of Al Nazarali & Associates, Inc. “Our pioneering and innovation have been the cornerstone of our client success in the past, leading to cutting edge research techniques, including our eSurvey™ program and survey site, The collaboration with INSINC takes research innovation to a whole new level. We are proud to be the global front runner in this field.”

Hugh Dobbie President of INSINC commented, “We are delighted about forming the collaborative agreement with Al Nazarali & Associates. The innovative approach to designing and building a tailored marketing research application incorporating the power of streaming media is definitely unique. They are one of the few North American companies that have internalized the power of technology to reshape offerings that will no doubt translate to versatility, flexibility and efficiency for their client base.”

AN&A and INSINC teams are preparing to unveil the first application within the next 30 days. Several additional research offerings are planned for the next twelve months and will become part of the Nazarali program offering.

About Al Nazarali & Associates, Inc.

Founded in 1994, Al Nazarali & Associates Inc is a global leader in the high technology marketing research and strategy development field. With offices in Seattle, WA, Silicon Valley, CA and Vancouver BC, Canada, AN&A clients extend across the globe from the United States, Canada, Israel and Singapore. Specializing in bring high technology products and service to market, AN&A has worked extensively with global technology leaders such as Acer, Altera, Bank of America, BEA Systems, Microsoft, Macromedia, PMC-Sierra, Mitsubishi Electronics and WRQ and is also a research partner with Hitachi Data Systems (Singapore).

About Interactive Netcasting Systems

Interactive Netcasting Systems (INSINC) is a leading streaming media infrastructure company. INSINC provides broadcast production services, proprietary presentation tools and a terrestrial and satellite Internet protocol network for high value corporate netcasting solutions. The company’s corporate clients include: CBS, Hewlett Packard, Sprint Canada, Globe & Mail’s ROBTv, Shaw Communications, Corus, YTV, Rogers Communications, CTV, GM, Merrill Lynch, SAP, Sprint, 360 Networks, VISA, Bank of Montreal, and Scotia Capital.

For more information about this press release, please contact:

Rick Yee

Al Nazarali & Associates Inc.

Tel: 604-267-3011

Fax: 604-437-3017

Email: [email protected]

Al Mattrick


Tel: 604-664-7727

Fax: 604-606-5726

Email: [email protected]